OVER-THE-TOP TELEVISION (OTT)
Delivery of film and TV content via the internet without requiring users to subscribe to a traditional cable or satellite pay-TV service
OVER-THE-TOP TELEVISION (OTT) – CONNECTED TELEVISION (CTV)
OTT advertising, powered by the Draper Media OTT team, provides you with the ability to deliver your commercials using advanced targeting tools that are tangible and measurable. Extend the reach of your traditional TV media plans to the biggest screen in the home, giving your ad the best chance of reaching multiple family members with a single impression.
WHERE DO YOU ACCESS OVER THE TOP TV?
SMART TVS
Big-screen TV’s that have a built-in WiFi connection and don’t require any additional devices
SET-TOP BOXES
Devices such as Roku, Amazon Fire, and Apple TV, account for a major chunk of connected TV advertising delivery.
GAMING CONSOLES
Gaming consoles such as PlayStation and Xbox are other devices that, when connected to the internet, enable applications to be used for TV video content.
CONTENT
Draper Media diversifies delivery across many types of mediums designed to drive branding and engagement. Combine the power of local broadcast TV with the precision of digital targeting.
HOW DOES OTT WORK?
Video publishers code content for streaming to applications like Pluto, Tubi, NBC, NFL and The History Channel*. Users download these apps using the CTV devices below and are watching in minutes.
WHAT TO LOOK FORWARD TO?
Performance at the local level
Ability to target households, behaviors, and geography
A powerful branding tool that will inform and enhance all your marketing plans.
INTERESTED IN LEARNING MORE ABOUT DIGITAL MARKETING?
Contact Our Team To Set Up Your Marketing Consultation.