SEARCH ENGINE OPTIMIZATION (SEO)
CREATE ORGANIC SEARCH ENGINE RELEVANCE FOR YOUR BUSINESS!
SEARCH ENGINE OPTIMIZATION (SEO)
Your website has to be optimized in order to appear in “organic” search engine rankings. Factors including the size of the website, the industry, and the location all dictate which SEO plan is best for a particular business.
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WEB EXPERIENCES
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SEARCH ENGINE
The SEO analysts at Draper Media understand that ranking in search engines can be a complicated and tedious task. Let our experts handle your SEO efforts so you can get back to what you do best, running your business. With our individualized and strategic SEO campaigns, we make it easy for your business to increase online visibility, gain a competitive edge and improve rankings on popular search engines like Google, Yahoo, and Bing.
Draper Media’s SEO campaigns include a diverse range of deliverables, depending on the needs of your business. We have the flexibility to adapt to any changes in the Google algorithm – just one of the ways we continue to drive results!
SEO CAMPAIGNS FOCUS ON:
TECHNICAL SEO
It goes without saying that one of the key areas search engines look at when determining rankings is the website itself. Making sure the technical elements of a website are in order and keywords are correctly implemented allows search engines to identify and rank the website for relevant searches.
CONTENT & BLOGGING
Content is what drives search engines to analyze, determine relevance, and see what users are looking for when conducting a search. Our on-site, keyword targeted content such as blogs, videos and info-graphics offer a dual threat for SEO: they help increase search rankings and can directly drive traffic to the site.
LOCAL + DIRECTORIES
In order to recognize a business online, search engines first look to see if the business is listed. Having correct and consistent information across the web lays the foundation for a website to rank for Google searches.
LINK BUILDING
Once a site is identified by Google, the first differentiator is strong linking. These links give the site authority and credibility. Having a diverse catalogue of links from unique URL’s is a great way to jump over the competition in the search rankings.
USER EXPERIENCE
Google is now taking into account how users interact with a site to determine search rankings. This means site navigation, strong calls to action, site speed and other site characteristics are factored into search rankings.
SOCIAL
Having a strong social presence increases the credibility of a website, which in turns impacts search rankings. Social posting can create engagement with blog posts and drive social users back to a website.
ONE SIZE DOES NOT FIT ALL
We understand bottom of the funnel users provide the greatest ROI at that moment, but the user at the beginning stages of the purchase cycle can be just as valuable in the future and should not be overlooked in an SEO campaign. That’s why we optimize for the ENTIRE search funnel.
Optimization For The ENTIRE Search Funnel:
Education
Users looking for information will find your site
Consideration
Users looking for a business will find your site
Action
Users looking for business information will find your site
WHAT TO LOOK FORWARD TO?
Enhanced organic search visibility leading to increased organic traffic
Relevant, keyword-centric content
Maximized site authority
Internal & external linking throughout your site
Comprehensive analysis & enhancement of your site’s meta tags
Outside content presented on authoritative, recognizable, and contextually relevant websites
INTERESTED IN LEARNING MORE ABOUT SEARCH ENGINE OPTIMIZATION (SEO) FOR YOUR WEBSITE?
Contact Our Team To Set Up Your Marketing Consultation.